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Getting Started with Search Engine Optimization (SEO): Step One
There are people in your community who don't use the library. Outreach is a great way to connect with these folks. But how can you make your library visible on the web? Reach people online using search...
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SEO Series Step Two: Place your keywords in the right places
The first step in our Search Engine Optimization Series involved identifying a list of keywords by exploring which keywords users are actually using to search. Now you want to make sure you are putting...
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SEO Series Step Three: Pay attention to inbound marketing
In this step, let's discuss strategies that focus on getting your website listed on sites your target audiences are already visiting. Search engines aren’t the only places where your library can be...
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A list of innovative programs, influenced by a tweet
Today I read Lee Rainie’s tweet (Director of Pew Internet Project) requesting examples of innovative library services and decided to send him a few highlights from this past year. To me, some of the...
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